10 Best Auckland Digital Marketing Agencies
MARKETING, CONTENT James Cole MARKETING, CONTENT James Cole

10 Best Auckland Digital Marketing Agencies

Did you know that there are on average 5.6 billion Internet searches per day? With such a massive amount of Internet browsing, it’s safe to say that the majority of the world is finding everything they need online. 

So, if you’re a business - new or established - the importance of the Internet is evident. In fact, the data behind the effectiveness of online marketing is insurmountable - that there’s no reason your business should not be doing everything it can to grow and succeed in the digital space. 

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10 Best Digital Marketing Packages in Sydney
MARKETING, CONTENT James Cole MARKETING, CONTENT James Cole

10 Best Digital Marketing Packages in Sydney

Are you a brand or business interested in elevating your digital presence? Have you been going at your digital strategy alone and are now looking for some help in order to take your business further? Then, you’ve come to the right place.

If you’re a business owner that wants to ensure the acquisition of new customers and a growing sales base, then being active in the digital space is key. Yet, how exactly do you fully optimize your business for online success? That’s where the help of a digital marketing team comes in. 

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10 Best Social Media Marketing Companies in Hong Kong
MARKETING, CONTENT James Cole MARKETING, CONTENT James Cole

10 Best Social Media Marketing Companies in Hong Kong

In the 2020 business world, social media is one of the most powerful tools in order to get you noticed by new customers. Whether you’re posting pictures to Instagram, sharing thoughts on Twitter or crafting videos for Youtube - the social media content you create and share is directly connected to your brand’s online visibility. 

Yet, social media growth and reach isn’t exactly an easy game to play. In fact, it’s becoming increasingly harder every day to gain new followers and build a community that is connected to what your business has to offer. So, if we know this to be true - what should be the next plan of action for dominating the Internet?

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10 Best Social Media Marketing Agencies in Newcastle
MARKETING, CONTENT James Cole MARKETING, CONTENT James Cole

10 Best Social Media Marketing Agencies in Newcastle

In the ever expanding nature of the Internet, businesses and brands must fight tooth and nail for online clout. In a world where the number of followers you have translates to tangible sales, a business cannot survive without the daily use of social media. 

So, if you’re a business owner who is struggling to make a name for yourself in the social media world, it’s time you called in the key players of the industry to kickstart your growth. In short, you’re going to need to hire a social media marketing agency to strategize and execute social media greatness. 

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10 Best Marketing Agencies in Surry Hills
MARKETING, CONTENT James Cole MARKETING, CONTENT James Cole

10 Best Marketing Agencies in Surry Hills

Whether you’re an individual growing your personal brand or a business hoping to bring in new customers, a solid marketing strategy is key to your overall success. Yet, while you can learn the basics of marketing, there will come a time where you realize you could use the extra help to truly get your ideas in front of the eyes of many. 

That’s when the expertise of a marketing agency steps in. If you fit into one of the two categories mentioned above, then this article is designed to help you find marketing agencies in your area, Surry Hills, that you can work with and hire to grow your brand/business.

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Gary Vaynerchuk – My Take & Learnings
James Cole James Cole

Gary Vaynerchuk – My Take & Learnings

I have gone toe-to-toe with Gary Vee not once, but three times. When most meet him, they get 15 minutes in the sun – that’s really what it feels like, when you have the attention of the man who collects Attention (more on this later). Those lucky enough to sit before the King of modern Advertising ask their question, bask in whatever manic dogma ensues, and depart, then it’s over. But I challenged him. I looked right in the sun and didn’t blink. 

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The Important Role of Branding in Marketing
CONTENT, MARKETING James Cole CONTENT, MARKETING James Cole

The Important Role of Branding in Marketing

When you think of branding, what’s the first thing that comes to mind?

  • Is it flashy business cards with turn key design?

  • Product packaging etched with a trendy logo?

  • A website with functionality that anticipates your every move?

While all of those bells and whistles can be important in developing your brand’s visual aesthetic, there is much more to your business’ branding than what meets the eye. Yes, that pun was intended.

In fact, branding is not just about what elements look like from the outside. Branding is an entity of layers that make up an overall perception of what your brand is truly about.

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4 Essential Content Pillars For Your Brand's Marketing Strategy
CONTENT, MARKETING James Cole CONTENT, MARKETING James Cole

4 Essential Content Pillars For Your Brand's Marketing Strategy

In 2020, it’s not enough for your brand to solely be using your professional website to market and attract new customers. In fact, I’m going to be bold for a second and say that your website is one of the last places people will visit. Why is this? Because marketing has made an aggressive shift away from businesses’ individual platforms to the mass consumption of social media content.

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A Meta SEO Experiment
James Cole James Cole

A Meta SEO Experiment

I know how to grow sites in my sleep. Now, I want to grow my own. I am following all the best practices – getting backlinks from reputable sites (hi Princeton.edu), blogging like a maniac (10+ times per month) against winnable long-tail keywords, etc etc.

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Alex and James – Mindfulness Training Part One
James Cole James Cole

Alex and James – Mindfulness Training Part One

I am really excited to start this. As a full-time entrepreneur, I am constantly pushing myself to be better, to grow faster, and to accomplish more. Perennially moving the goalposts means you’re always growing, but it also means that satisfaction, true fulfillment, and self-love are consistently just out of reach. It can sap you.

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How To Become An Entrepreneur Coach
CONTENT, ENTREPRENEURSHIP James Cole CONTENT, ENTREPRENEURSHIP James Cole

How To Become An Entrepreneur Coach

I’ve been building my business, H, for as long as I can remember. In fact, when you’re crafting, rethinking and executing a startup strategy, the days can often start to blend together - making it seem as though I’ve been at this for 50 plus years. In truth, I’ve been grinding away for several years. And, although my entrepreneurial pursuits don’t quite stack up to seasoned veterans - I’m talking men and women who churn out new businesses on the yearly - I still believe that I have an immense amount of knowledge and insight to share.

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Influencer Marketing — A Definitive Guide For 2019
INFLUENCER MARKETING James Cole INFLUENCER MARKETING James Cole

Influencer Marketing — A Definitive Guide For 2019

Influencer marketing is on the rise, and there’s a good reason why. Traditional commercials and print ads don’t work because people aren’t using big screens (TVs) or medium screens (computers) like they used to. More and more young people identify as “cord cutters” or “cord nevers.” Basically, people like their small screens (phones). And the best way to reach a consumer on their mobile phone is through influencer marketing.

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6 Tips On How To Be A Good Mentor
CONTENT, MENTORSHIP James Cole CONTENT, MENTORSHIP James Cole

6 Tips On How To Be A Good Mentor

For several years, I have been actively engaging as a mentor for students and first time entrepreneurs. After the ups and downs of building my own business, H, from the ground up - I felt compelled to help and assist aspiring entrepreneurs with their own startup journey.

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How Creativity Helps Mental Health
CONTENT, CREATIVITY, MENTAL HEALTH James Cole CONTENT, CREATIVITY, MENTAL HEALTH James Cole

How Creativity Helps Mental Health

The concept of mental health is an expansive topic. Often complicated to explain, we can best understand it by its world wide definition as the “level of psychological well-being or an absence of mental illness.” In simple terms, mental health is a state in which your mind is physically fit, well and happy. So, we should all strive for positive mental health, right?

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Creators First, No Matter What.
James Cole James Cole

Creators First, No Matter What.

As the world of Influencer Marketing spins madly around us, enticing brands, platforms and influencers to “sell out”, we are resolved to stay true to our first promise “creators first, no matter what”.

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No California Rolls.
James Cole James Cole

No California Rolls.

This manifesto was originally published on May 15th, 2016 before The Hub was even an LLC (later a C-Corp). Then, our community of photographers was less than 50 strong, still we felt certain a storm (later called ‘Influencer Marketing’) was coming. Five years later, this piece was ‘right as rain’.

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